I’ve spent more than 20 years moving across the systems behind digital businesses — customer operations, CRM, acquisition, analytics, automation, payments, technology, and the processes connecting them.
This site shows how I think. The resume shows where I’ve done it.
Experience across
Caesars Entertainment · Digital Media Solutions · DigitalMarketer · Native Commerce · Olympus Peak Media · Driving Traffic · Idea Incubator
20+ years · 10M+ customer records · 30+ consumer brands · 59 media properties · startup → enterprise
Systems & Digital Operations
For broader operations, systems, automation, business-process, platform, and cross-functional leadership roles.
CRM & Lifecycle Operations
For CRM, lifecycle, marketing operations, customer systems, audience, retention, and automation roles.
Prefer a file?
Download CRM / Lifecycle PDF →
Want to talk about the problem instead?
If the role or challenge crosses systems, teams, customer journeys, data, or ownership, that’s usually where I’m most useful.